Consumer-oriented studies, in contrast, frequently investigate CSR activities in experimental designs e. This tendency is also reflected in academic papers, where activities of retailers have been widely investigated in recent decades Lienbacher, Schnedlitz, and Walter Some of the examples mentioned include sustainability initiatives to reduce resource use, waste, and emission that could potentially reduce costs.
Potential recruits often consider a firm's CSR policy. Critics dismiss these reports as lip service, citing examples such as Enron 's yearly "Corporate Responsibility Annual Report" and tobacco companies' social reports.
Only after we discussed why the participants shopped at their preferred food retailers did we mention CSR. Lowering the carbon footprint of a firm's distribution network or engaging in fair trade are potential differentiators to lower costs and increase profits.
Several studies Ganesan et al. Thus, we did not ask consumers directly about their perception of the importance CSR in food retailing. Thus, the impact of different forms of CSR on consumer behavior merits further investigation Aguilera et al.
The researchers assert that programs in this theater strive to deliver social or environmental benefits to support a company's operation across the value chain by improving efficiency. Although the participants prepared a list of 24 CSR activities in food retailing, the allocation of these activities to retailers, or at least retail formats, was all but impossible.
We categorized these CSR activities according to the reference system of Brashear et al.
Reputations that take decades to build up can be ruined in hours through corruption scandals or environmental accidents. Next, we wanted to find out where the consumers learned about the noted and discussed CSR activities.
Only after we discussed why the participants shopped at their preferred food retailers did we mention CSR. These initiatives serve as a potential differentiator because they not only add value to the company, but also to the products or services.
One of the reputable institutions that capital markets turn to for credible sustainability reports is the Carbon Disclosure Projector CDP. All participants were responsible for shopping for their household grocery products.
Beforehand, they were not informed that we would be examining them on the topic of CSR in food retailing for this study.
Furthermore, firms under intense competition are able to leverage CSR to increase the impact of their distribution on the firm's performance. Socially responsible activities promote fairness, which in turn generate lower employee turnover. Studies have postulated on the importance of underlying motives in connection with the impact of CSR on consumer behavior.
Nature of business[ edit ] Milton Friedman and others argued that a corporation's purpose is to maximize returns to its shareholders and that obeying the laws of the jurisdictions within which it operates constitutes socially responsible behavior.
For example, one participant said: These statements are more or less similar to the well-known retail marketing mix instruments Berman and Evans ; Levy and Weitz From the discussion above, we derive the following second research question RQ: After these introductive and general questions regarding the buying process in food retailing, we asked the focus group participants to write down all of the social activities conducted by commercial companies that came to mind.
The most important implication of their review is that researchers must be deliberate and specific about their CSR activity selections Peloza and Shang As an example, proactive companies may focus on moral and social concerns early and thus establish first-mover advantages Piacentini, MacFayden, and Eadie Proponents argue that treating employees well with competitive pay and good benefits is seen as a socially responsible behavior and therefore reduces employee turnover.CSR in Food Retailing: What’s on Customers’ Minds?
Essay Sample. Eva Lienbacher, WU Vienna University of Economics and Business, Austria Christina Holweg, WU Vienna University of Economics and Business, Austria Nicole Rychly, WU Vienna University of Economics and Business, Austria Peter Schnedlitz, WU Vienna University of Economics and Business, Austria ABSTRACT Even if corporate.
Feb 27, · The ‘business case’ for investment in more sustainable supply chains is strongest if investment costs can be used to improve profitability by generating products with higher consumer value.
Investment may also be justified in terms of risk management, corporate reputation, corporate culture or Corporate Social Responsibility (CSR). Fast Retailing Co, Ltd.
is a manufacturer and retailer of apparel and clothing accessories. The Company’s brands include Uniqlo, Comtoir des Cotonniers, Princesse tam-tam, g.u., Zazie, Enraciné, and Theory.
ITC products - FMCG businesses like Branded Packaged Foods, Lifestyle Retailing, Education & Stationery products, Personal Care products, Safety Matches and Incense Sticks, have contributed to the Company's annual growth for the last 5 years.
Describes a study investigating the motivations of food retailers to engage in corporate socially responsible (CSR) activities. Focusing on confectionery retailing and merchandising, the study sought to establish the extent of CSR activities and the motivations for companies to act as they do.
An audit of food retailers was first conducted to establish the nature and extent of CSR activities. Corporate social responsibility (CSR, also called corporate sustainability, sustainable business, corporate conscience, corporate citizenship or responsible business) is a type of international private business self-regulation.
While once it was possible to describe CSR as an internal organisational policy or a corporate ethic strategy, that time has passed as various international laws have.Download